According to this research, Mobile cash was an enabler of sports betting. The seamless integration of cell money wallets and sports betting platforms, reliability, consistency, ease of use and ease of entry to cell money was a significant enabler of sports betting.

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Further, the research discovered that majority of people engaging in sports activities betting had been conscious of the risksposed by sports activities betting eg addition and advocated for betting companies to offer various methods to entertainment aside from betting. To most people in betting, they perceived the government to do very little to curb the antagonistic effects of sports activities betting.

The privacy offered by cellular money as had a positive affect on sports activities betting. Majority of individuals participating in sports betting looked for information and made decision on the way to bet based on info out there on social media platforms such as Facebook, twitter, Instagram and WhatsApp. Majority of betters had been conscious that sports activities betting was a form of playing. In addition, they perceived to be in command of their betting actions and thus continued to guess.

  • In complete, it was estimated that 2 million people had been engaged in sports betting.
  • The basic objective of this examine was to assess sports betting impact in Kenya.
  • The inhabitants of the examine was drawn people engaging in sports activities betting inside Nairobi County.
  • To achieve these goals the examine utilized a descriptive research design using quantitative analysis strategy.

Sports betting is most likely to affect men under full employment between the ages of 21 – 40 years in Kenya. Secondly, this research recommends for targeted mass education of customers with a particular bias to the boys. It is recommendable for sports activities betting companies to set up devoted social media accounts that impact and environment friendly in supply of data on sports bets.

The general objective of this examine was to evaluate sports activities betting impact in Kenya. To obtain these objectives the examine utilized a descriptive analysis design utilizing quantitative research method. The population of the research was drawn individuals partaking in sports activities betting inside Nairobi County. In total, it was estimated that 2 million individuals had been engaged in sports activities betting. Using stratified random sampling and Yamanes formula a pattern dimension of one hundred respondents was chosen for inclusion within the study.

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In addition, the examine concludes that social media is the only largest most necessary supply of data for sports betting. In addition, social media websites are the major supply of purchase selections for brand new customers in sports betting.

The government was disinterested in managing the safety policies of people engaging in sports betting and didn’t control the exposure, advertisement and promotion of sports activities betting. On the contrary, authorities was solely excited about maximizing its revenues by way of taxation of sports activities betting firms. This research concluded that mobile money has had an enormous effect on sports betting in Kenya. The relationship between cell money and sports activities betting is enhanced as a result of ease of entry to mobile cash, the cost effectiveness and efficiency of cellular money, transparency, consistency, reliability and privacy of mobile cash wallets.

Collected knowledge was analyzed utilizing SPSS and MS Excel worksheets using descriptive statistics of frequency distributions, means and modes. The research found that majority of the people engaging in sports betting were male of the ages below 40 years and above 21 years. In addition, the largest supply of earnings for sports betters was salaries indicating that a employed people had been at a higher probability of partaking in sports betting than entrepreneurs and unemployed people. Most of sports activities bets were positioned utilizing the web site on a more than as soon as per week interval.

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